Marketing analytics with AI: Complete guide [2018 update]

Martech tools increased from 150 to 5000 in last 6 years

There were 150 marketing tools in the market in 2011, now that number is >5,000. Customers were a single data point in 2000s while now we have rich time series data on every user. Artificial intelligence powered tools are required to harmonize data and complete automated predictive analytics.

Why is AI relevant for marketing analytics now?

You need too many tools!

Marketers have access to more tools and channels than ever. It would take a genius to be up to date on all the tools and technologies that is becoming available.

The proliferation of tools creates the complex task of unifying their output for analytics. Normally this involves taking CSV backups, writing scripts and other data janitor work. Read more

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Oliver Tan, co-founder and CEO of ViSenze, explains visual e-commerce

It was quite fun and enlightening talking to Oliver Tan, co-founder and CEO at ViSenze. Having started ViSenze in 2012, he is one of the pioneers in the commercial applications of computer vision and machine learning. We discussed ViSenze’s primary areas of focus, its unique value proposition, the industry landscape, the prevalence of visual search, and future of visual search. I was surprised to hear that ViSenze increased its API usage ~6 times in 2017 and it was interesting to learn how it can convert videos and images into shoppable experiences. Below you can find our podcast edited for clarity and brevity. Read more

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Anil Kaul, Co-founder and CEO at Absolutdata, explains their sales and marketing solution

We had a good discussion with Anil Kaul, Co-founder and CEO at Absolutdata. Having started Absolutdata back in 2001, he is one of the pioneers in big data, analytics and artificial intelligence. We discussed their primary areas of focus, their unique value proposition, cost and duration of deploying NAVIK, their core products. He explained in detail how AI powered sales & marketing assistants can help you reach the right customers through the right channel with the right message. Below you can find our podcast edited for clarity and brevity. Read more

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