Tag: artificial intelligence

Complete guide to transforming marketing analytics with AI

Complete guide to transforming marketing analytics with AI

“I visualize a time when we will be to robots what dogs are to humans, and I’m rooting for the machines.” – Claude Shannon

These words seem to be coming true as Artificial Intelligence gains prominence. And why not? AI could be the ‘ultimate search engine that would understand everything on the web’. So as the intelligent marketer are you using AI to save yourself time and improve your company’s Return on Marketing Investment?

Why is AI relevant for marketing analytics now?

You need too many tools!

Marketers have access to more tools and channels than ever. It would take a genius to be up to date on all the tools and technologies that is becoming available. Read more

Artificial Intelligence is transforming B2B Sales! Are you ready for the AI transformation?

Artificial Intelligence is transforming B2B Sales! Are you ready for the AI transformation?

Artificial intelligence and machine learning technologies are already revolutionizing many businesses. Especially B2B selling is one of the areas that artificial intelligence and machine learning software companies are cooperating with enterprises.

To understand how artificial intelligence is helping B2B selling, we need to understand B2B selling process.

We can divide B2B selling into two groups:

  1. Inside sales managed by a CRM installation like salesforce
  2. Field sales which include face to face meetings with clients

For both, selling process starts with lead generation which is identifying possible customers who may have interest for the product that is offered. After that, leads are scored based on the possibilities and some are qualified as opportunities. Then, sales team converts these opportunities into actual sales with offerings and services. Read more

Learn how AI is changing Lead Scoring & Predictive Sales

Learn how AI is changing Lead Scoring & Predictive Sales

We discussed lead generation before. After lead generation, it is necessary to determine priority of leads.

Poor lead prioritization can decimate companies. Sales targets get missed, teams get demoralized. Most importantly, sales personnel fail to learn from their experiences. They can’t gain generalizable experiences as they encounter leads with wildly varying intent. Even the great sales tactics will not work on a customer who is willing to buy. A sales person who has seen only customers who are not willing to buy, can lose hope on even the best sales tactics and processes. Read more

Beginning of the sales process: Lead Generation

Beginning of the sales process: Lead Generation

Even though there are not that much article or research on lead generation systems from academic perspective, there are many vendors in this specific sector.

To define lead generation process shortly, generating leads that are relevant for the specific business or industry, before evaluating them according to their possibility to be an opportunity.

Dun & Bradstreet, with 5578 employees and approximately 1.6 billion annual revenue, is the leading company in the lead generation software market. Dun& bradstreets Hoovers uses sophisticated analytics to deliver a sales acceleration solution packed with insight using Dun & Bradstreet’s powerful D-U-N-S® Numbering System that world’s largest commercial database. Integration with CRM systems, eliminates manual tasks and give best predictions for the leads with its real-time business intelligence. Read more