Tag: artificial intelligence

Integrating IoT Analytics for a Smarter Future

Integrating IoT Analytics for a Smarter Future

By 2020, it is expected that there will be between 20 and 30 million IoT units in the marketplace, according to a study conducted by Gartner. With this much data being collected, the need for a way to analyze it grows exponentially. Many of the enterprise applications for IoT analytics, such as in manufacturing, finance, telecom, healthcare, and others have unlimited potential when data is managed and analyzed correctly.

To meet this need, IoT analytics has emerged as the broader category of uses and applications designed to help analyze the data obtained by IoT sensors. Once this data has been properly analyzed it can then be used to help make better, data-driven decisions for organizations that are in search of a competitive edge. Read more

Marketing analytics with AI: Complete guide [2018 update]

Marketing analytics with AI: Complete guide [2018 update]

There were 150 marketing tools in the market in 2011, now that number is >5,000. Customers were a single data point in 2000s while now we have rich time series data on every user. Artificial intelligence powered tools are required to harmonize data and complete automated predictive analytics.

Why is AI relevant for marketing analytics now?

You need too many tools!

Marketers have access to more tools and channels than ever. It would take a genius to be up to date on all the tools and technologies that is becoming available.

The proliferation of tools creates the complex task of unifying their output for analytics. Normally this involves taking CSV backups, writing scripts and other data janitor work. Read more

Artificial Intelligence is transforming B2B Sales! Are you ready for the AI transformation?

Artificial Intelligence is transforming B2B Sales! Are you ready for the AI transformation?

Artificial intelligence and machine learning technologies are already revolutionizing many businesses. Especially B2B selling is one of the areas that artificial intelligence and machine learning software companies are cooperating with enterprises.

To understand how artificial intelligence is helping B2B selling, we need to understand B2B selling process.

We can divide B2B selling into two groups:

  1. Inside sales managed by a CRM installation like salesforce
  2. Field sales which include face to face meetings with clients

For both, selling process starts with lead generation which is identifying possible customers who may have interest for the product that is offered. After that, leads are scored based on the possibilities and some are qualified as opportunities. Then, sales team converts these opportunities into actual sales with offerings and services. Read more

Predictive Lead Scoring in Sales: In-depth Guide [2018 update]

Predictive Lead Scoring in Sales: In-depth Guide [2018 update]

We discussed lead generation before. After lead generation, it is necessary to determine priority of leads.

What is predictive lead scoring?

Predictive lead scoring is a novel approach to prioritizing customers. No sales rep wants to lose time with unqualified leads and these systems enable reps to focus on qualified leads.

There are a few ways to name this activity: predictive lead scoring, predictive scoring, customer behavior modeling. It is a subfield of predictive sales analytics.

Why is predictive lead scoring relevant now?

Poor lead prioritization can decimate companies. Sales targets get missed, teams get demoralized. Most importantly, sales personnel fail to learn from their experiences. They can’t gain generalizable experiences as they encounter leads with wildly varying intent. Even the greatest sales tactics will not work on a customer who is not willing to buy. A sales person who has seen only customers who are not willing to buy, can lose hope on even the best sales tactics and processes. Read more

In-depth Lead Generation Guide So You Can Focus on Sales

In-depth Lead Generation Guide So You Can Focus on Sales

Sales reps spend most of their time in non-sales activities. Generating leads can take up a significant share of a sales rep’s time.

Source: insidesales.com

Automating lead generating leveraging the latest technology including AI, you can enable your sales reps to devote more time to sales.

What’s lead generation?

Lead generation is generating leads that are relevant for the specific business or industry, before evaluating them according to their possibility to be an opportunity.

Why is lead generation relevant now?

While traditional marketing involved blasting mass media with advertising, current state of the art lead generation includes using both own and 3rd party channels in a highly targeted manner. Read more