In-depth Sales Analytics Guide: Best Practices, Applications [2018]

Unlike marketing, sales has always been numbers driven and now with the explosion of data and computational power, sales analytics has become central to any large sales organization

What is sales analytics?

Sales involves making many decisions with limited data. Sales analytics helps uncover insights and increasingly recommends the best decisons to sales reps and managers.

Source: HBR

Relevant data sources include most data used by marketing departments such as account level and lead level digital history and preferences along with rich data on all sales rep interactions such as calls logs and emails. Read more