Category: Marketing analytics

Complete guide to transforming marketing analytics with AI

Complete guide to transforming marketing analytics with AI

“I visualize a time when we will be to robots what dogs are to humans, and I’m rooting for the machines.” – Claude Shannon

These words seem to be coming true as Artificial Intelligence gains prominence. And why not? AI could be the ‘ultimate search engine that would understand everything on the web’. So as the intelligent marketer are you using AI to save yourself time and improve your company’s Return on Marketing Investment?

Why is AI relevant for marketing analytics now?

You need too many tools!

Marketers have access to more tools and channels than ever. It would take a genius to be up to date on all the tools and technologies that is becoming available. Read more