Video Commerce is the practice of using video content to promote and sell commercial products or services on the Internet. It is significant for the retailers because it has the power to translate brand experience into a transaction.
Videos are the most effective way of demonstrating a product and its benefits to your visitors. They provide as much information as possible about your products. This leads to the increase of conversions. Website visitors are 64 – 85% more likely to buy a product on an online retail site after watching a video.