Artificially intelligent machines are becoming smarter in every day. Deep learning and machine learning techniques enable machines to perform many tasks at the human level. In some cases, they even surpass human abilities. Machine intelligence can analyze big data faster and more accurately than a human possibly can. Even though they cannot think yet, they see, sometimes better than humans (read our computer vision and machine vision articles), they can speak, and they are also good listeners. Known as “automatic speech recognition” (ASR), “computer speech recognition”, or just “speech to text” (STT) enables computers to understand spoken human language.
Content is insights! Expressed in myriad forms and styles, it is information that makes readers feel, think and change their lives. We’ll dive into the world of automatic content creation but before that let’s cover a bit of the terminology.
If you google for content, you mainly encounter with the phrase content marketing.
What is content marketing
Content marketing is one of the most effective strategies for inbound and digital marketing. Content raises awareness of your brand, builds trust with your audience and turns them into customers who may become evangelists. Content marketing is mostly related to social media platform such as Twitter, Facebook, Pinterest since they are great publishing platform to reach out millions of people.
Several years ago, I waited 45 minutes in the queue just to buy a simple beverage and I thought whether we really need cashiers in retailers, or not. I knew the answer was no. In my opinion, it was possible to walk in, grab whatever you like and leave with a self-checkout system. However, because of the lack of technical knowledge, I could not come up with a brilliant idea. The only idea came to my mind was RFID (Radio-frequency identification) tags. The idea was simple; tag every product with RFID tags (like we see on books or DVDs) that will enable customers to scan each product with their smartphone –Near Field Communication (NFC) technology is standard for most of the smartphones today- and add the products to their cart and pay online.
AI makes healthcare more personalized
Personalized healthcare is the process of distinguishing patients into different groups based on their unique characteristics, clinical decisions, the risk of disease to provide them personalized care and treatments. The term, personalized care or personalized medicine has risen recently with the deep understanding of certain disease in a molecular base and new approaches to diagnosis thanks to technological developments for data and analytics.
Understanding the patient
Patients’ genetic tests have a major play in personalized medicine and are used for diagnostic testing.
Today it is possible to automate most of marketing operations with artificially intelligent systems. Machines are better than us at testing hundreds of designs, messages and channels to increase marketing effectiveness.
However, organizations are struggling to use artificial intelligence to automate customer care services because machines’ Natural Language Processing (NLP) capabilities still remain significantly less than humans’. For more info, you can check out our explanation on why language is such a difficult issue for machines. Though agents will not be completely automated soon, intelligent call routing systems can help connect customers to agents that are most suited to solve their problems.