Tag: B2B

Artificial Intelligence is transforming B2B Sales! Are you ready for the AI transformation?

Artificial Intelligence is transforming B2B Sales! Are you ready for the AI transformation?

Artificial intelligence and machine learning technologies are already revolutionizing many businesses. Especially B2B selling is one of the areas that artificial intelligence and machine learning software companies are cooperating with enterprises.

To understand how artificial intelligence is helping B2B selling, we need to understand B2B selling process.

We can divide B2B selling into two groups:

  1. Inside sales managed by a CRM installation like salesforce
  2. Field sales which include face to face meetings with clients

For both, selling process starts with lead generation which is identifying possible customers who may have interest for the product that is offered. After that, leads are scored based on the possibilities and some are qualified as opportunities. Then, sales team converts these opportunities into actual sales with offerings and services. Read more

Beginning of the sales process: Lead Generation

Beginning of the sales process: Lead Generation

Even though there are not that much article or research on lead generation systems from academic perspective, there are many vendors in this specific sector.

To define lead generation process shortly, generating leads that are relevant for the specific business or industry, before evaluating them according to their possibility to be an opportunity.

Dun & Bradstreet, with 5578 employees and approximately 1.6 billion annual revenue, is the leading company in the lead generation software market. Dun& bradstreets Hoovers uses sophisticated analytics to deliver a sales acceleration solution packed with insight using Dun & Bradstreet’s powerful D-U-N-S® Numbering System that world’s largest commercial database. Integration with CRM systems, eliminates manual tasks and give best predictions for the leads with its real-time business intelligence. Read more