Even though there are not that much article or research on lead generation systems from academic perspective, there are many vendors in this specific sector.
To define lead generation process shortly, generating leads that are relevant for the specific business or industry, before evaluating them according to their possibility to be an opportunity.
Dun & Bradstreet, with 5578 employees and approximately 1.6 billion annual revenue, is the leading company in the lead generation software market. Dun& bradstreets Hoovers uses sophisticated analytics to deliver a sales acceleration solution packed with insight using Dun & Bradstreet’s powerful D-U-N-S® Numbering System that world’s largest commercial database. Integration with CRM systems, eliminates manual tasks and give best predictions for the leads with its real-time business intelligence.
Same as dun & bradstreet, DiscoverOrg also uses its own data including detail about individuals job responsibilities, direct reports and direct information generated by its own team including 250+ researchers, updated in every 60 days. With the data, their intelligent solutions provide sales reps relevant leads with high opportunity.
There are many other vendors working on lead generation. To get more insight about them, see our artificial intelligence vendor platform.
After determine the leads, to learn how select the one with the highest possibility, see the lead scoring article.
Check out our overview of AI application areas in B2B sales to identify other AI use cases in sales.