Even though there are not that much article or research on lead generation systems from academic perspective, there are many vendors in this specific sector.
To define lead generation process shortly, generating leads that are relevant for the specific business or industry, before evaluating them according to their possibility to be an opportunity.
Dun & Bradstreet, with 5578 employees and approximately 1.6 billion annual revenue, is the leading company in the lead generation software market. Dun& bradstreets Hoovers uses sophisticated analytics to deliver a sales acceleration solution packed with insight using Dun & Bradstreet’s powerful D-U-N-S® Numbering System that world’s largest commercial database. Integration with CRM systems, eliminates manual tasks and give best predictions for the leads with its real-time business intelligence.